Influencing the subconscious mind is not merely influencing the decision-making process, but it can alter the entire persona of a person over time. Our subconscious mind is the inner voice that debates with us, guides us, tells us what is ethical and unethical, whether we should wear blue or red to a party, put the seatbelt before ignition or after ignition, and what all not! We are not cognizant of this fact, but 95% - 99.5% of decisions in our lives are taken by our subconscious mind.

The steep development in the discipline of psychology and human behavior over the last century has revealed the mysteries of how the human mind functions while deciding. Not today, not tomorrow, not a month later, but whenever you need a product like what you have seen in a newspaper or OOH billboard, you will rely on the brand and likely end up buying that product. The answer is subtle – To embed their brand in your subconscious mind. Why do companies still invest in life-size hoardings, OOH advertisements, print media in this digital age?

Advertisement tactics have evolved over centuries from stating the attributes of their product to collaborating with influencers & celebrities for creating the brand recall. Companies advertise to educate their consumers about their products and services and further influence them to create brand equity and brand recall, ultimately resulting in more revenue.

Book about subliminal advertising